How do you tell your story?
Social media, podcasts, opinion pieces, infographics - always make sure to match your content marketing activities to your audience and brand story.
So much content to create and so little time!
How much of your content marketing actually helps you to achieve your business objectives, is engaging, unique and relevant?
Content is King!
Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content that also helps create positive commercial actions among your core target audience?
Earned Media
The ongoing reshuffle among major media companies gives specialist content marketing curator, The Content Place, a separate division of Alexander PR, access to the best business, tech, financial and consumer writers, videographers and photographers in the country. We have built relationships with these quality people over many years and can help you create, share your story and achieve business outcomes. We are your content marketing place.
Devastating Diagnosis –'We were absolutely meant to be'
When Kim and Mark Vigors got the horrific news that he had terminal bowel cancer, they never expected his death might save Kim’s life.
New gallery Toi o Wairaka opens at Unitec - Te Pūkenga showcases creative industries
A new gallery supporting ākonga, kaimahi and Aotearoa’s art and design community has opened at Unitec-Te Pūkenga. Toi o Wairaka has been unveiled as part of the School of Creative Industries’ new facilities in the Mt Albert, Auckland campus.
Milk on tap at hotels with Happy Cow Milk Company in New Zealand
Walking around a hotel, it can be easy to spot the systems or products that aim to make it more sustainable.
Owned Media
While there has been an explosion of individual creators of content (video, opinion, infographics, and social media) who is it that can help your company curate and develop your brand story and ensure a steady stream of relevant and useful content that engages and helps create desired action among your raving fans and consumers? How often are you then able to syndicate the content you own to established media outlets and bloggers? Do you also want to manage all these individual areas? Our experts will help you develop and get your content marketing plan off the ground and sustainable.
C-Suite Spot: Do you really have it under control? Lessons from the front line
In our latest episode Laura Burns-Air and Emily Svadlenak speak with Leeza Hoyt, a seasoned communications expert in the USA. With a portfolio ranging from addressing the heart-wrenching aftermath of shootings to guiding corporate entities through complex challenges, we delve into the world of issue management.
At Source: Ros Ben-Moshe – on the theory and practice of laughter as therapy
Ros Ben-Moshe is a positivity, resilience, and laughter-as-therapy academic at La Trobe University in Melbourne. She teaches positive psychology, is a researcher, and has authored two books. Things we chat about: - Why we laugh and what happens on a physiological level in our bodies when we do. - Her books ‘The Laughter Effect’ and ‘Laughing at Cancer’, as well as her firsthand experiences. - Ben-Moshe’s research about older people living in aged care facilities and laughter yoga. - The modern collective sense of humour and actionable takeaways for you about laughter.
Stirring The Pot: Top tips to push steel bridge design boundaries!
In this episode of Stirring the Pot we’re talking with Phil Gaby. Phil is Project Director at Holmes ANZ and a civil structures designer, with expertise in bridges, wharves and water retaining structures. Specialising in design and constructing projects and alternative designs where value engineering is needed to bring projects back on track, Phil’s passion is delivering efficient, elegant, quick and easy-to-construct affordable structures with the lowest practical environmental footprint.
Sponsored Media
Additionally, The Content Place recruits the services of leading experts in social media, web conversion, SEO and SEM, online PR and traditional and native advertising. These skills are brought to bear in the service of clients who need specialist relevant content produced for a range of 'owned' media and delivered in ways that will enhance their brands and the reputations of individual business leaders. Ask our team how we can help your content marketing programme.
Active Downtime: Getting Match-Fit For Business
In this article for his bi-monthly coach column for M2, Andrew Barnes writes of how his love for sailing has also benefitted the business side of his life.
Blue skies ahead: the 2016 fiduciary services forecast
Perpetual Guardians Personal Client Services Director John McFetridge explains what 2016 promises for fiduciary services in Asset Magazine.
Family comes first
Naomi Ballantyne tells of the benefits to running a family oriented business.
Content is King!
Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content to help catalyse positive commercial actions among your core target audience?
Our content strategists work with you and your team to develop your content strategy, help you implement a monthly and annual plan, and measure your results along the way. Whatever mix is relevant to your business - be it owned media, sponsored media or earned media - our team will assist you to create positive change with an effective content marketing strategy.
The Content Place (through Alexander PR) is an official partner of HubSpot. Our team can assist you with all your digital marketing requirements, from top-of-the-funnel to bottom-of-the-funnel inbound marketing and sales strategies.
Earned Media
Opinion Pieces • Media Releases • Photos • Video • Digital • Newspapers • Radio • TV • Blogger Content • Community
Owned Media
Photos • Presentations • Research • Microsites • Illustrations • Video • Case Studies • Social Media • Infographics • Web Copy / Articles • Blogs
Sponsored Media
Native Advertising • SEM • Advertorial