How do you tell your story?
Social media, podcasts, opinion pieces, infographics - always make sure to match your content marketing activities to your audience and brand story.
So much content to create and so little time!
How much of your content marketing actually helps you to achieve your business objectives, is engaging, unique and relevant?
Content is King!
Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content that also helps create positive commercial actions among your core target audience?
The ongoing reshuffle among major media companies gives specialist content marketing curator, The Content Place, a separate division of Alexander PR, access to the best business, tech, financial and consumer writers, videographers and photographers in the country. We have built relationships with these quality people over many years and can help you create, share your story and achieve business outcomes. We are your content marketing place.
The 21-year-old entrepreneur taking on the world
Ben Towers is working with the Ministry of Social Development NZ and Auckland Business Chamber to help employers be youth ready, and get young people into work.
Top UK entrepreneur's advice to young New Zealanders looking for a job
An award winning British entrepreneur, in New Zealand to launch a youth ready employer programme, says getting young people into work has to be a two-way street.
Nikki Connors: What mum and dad investors need to know
With the official cash rate at an all-time low of 1 per cent and an expanding population demographic of baby boomers and older Gen Xers looking for ways to maximise returns on investment, property is an enduringly attractive asset class. However, the phrase "safe as houses" is a bit misleading.
While there has been an explosion of individual creators of content (video, opinion, infographics, and social media) who is it that can help your company curate and develop your brand story and ensure a steady stream of relevant and useful content that engages and helps create desired action among your raving fans and consumers? How often are you then able to syndicate the content you own to established media outlets and bloggers? Do you also want to manage all these individual areas? Our experts will help you develop and get your content marketing plan off the ground and sustainable.
The Content Place is a finalists in Mumbrella’s 2020 CommsCon Awards
Alexander PR, through The Content Place assists clients to create and share their authentic and world changing ideas through story telling. Very happy to be announced finalists in Mumbrella’s 2020 CommsCon Awards for ‘Best Use of Owned Media’ with the The 4 Day Week movement and Perpetual Guardian. From podcast series, to video, book publishing, infographics, whitepapers, photography, inbound and other “pillar content” including documentary style deep dives - we get excited by it!
VR becomes critical tool for tackling NZ skill shortages
The Ministry of Social Development is putting its weight behind Joy Business Academy (JBA) to boost virtual reality use in industry training – particularly in construction.
Amazon Alexa can now teach English and te reo Māori
Amazon Alexa can now help teach English and te reo Māori, thanks to a new voice-activated Alexa skill.
Additionally, The Content Place recruits the services of leading experts in social media, web conversion, SEO and SEM, online PR and traditional and native advertising. These skills are brought to bear in the service of clients who need specialist relevant content produced for a range of 'owned' media and delivered in ways that will enhance their brands and the reputations of individual business leaders. Ask our team how we can help your content marketing programme.
Active Downtime: Getting Match-Fit For Business
In this article for his bi-monthly coach column for M2, Andrew Barnes writes of how his love for sailing has also benefitted the business side of his life.
Blue skies ahead: the 2016 fiduciary services forecast
Perpetual Guardians Personal Client Services Director John McFetridge explains what 2016 promises for fiduciary services in Asset Magazine.
Family comes first
Naomi Ballantyne tells of the benefits to running a family oriented business.
Content is King!
Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content to help catalyse positive commercial actions among your core target audience?
Our content strategists work with you and your team to develop your content strategy, help you implement a monthly and annual plan, and measure your results along the way. Whatever mix is relevant to your business - be it owned media, sponsored media or earned media - our team will assist you to create positive change with an effective content marketing strategy.
The Content Place (through Alexander PR) is an official partner of HubSpot. Our team can assist you with all your digital marketing requirements, from top-of-the-funnel to bottom-of-the-funnel inbound marketing and sales strategies.
Opinion Pieces • Media Releases • Photos • Video • Digital • Newspapers • Radio • TV • Blogger Content • Community
Photos • Presentations • Research • Microsites • Illustrations • Video • Case Studies • Social Media • Infographics • Web Copy / Articles • Blogs
Native Advertising • SEM • Advertorial