How do you tell your story?

Social media, podcasts, opinion pieces, infographics - always make sure to match your content marketing activities to your audience and brand story.

Alexander PR: How do you tell your story? Alexander PR: How do you tell your story?

So much content to create and so little time!

How much of your content marketing actually helps you to achieve your business objectives, is engaging, unique and relevant?

Alexander PR: So much content to create and so little time! Alexander PR: So much content to create and so little time!

Content is King!

Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content that also helps create positive commercial actions among your core target audience?

Alexander PR: Content is King! Alexander PR: Content is King!

Earned Media

The ongoing reshuffle among major media companies gives specialist content marketing curator, The Content Place, a separate division of Alexander PR, access to the best business, tech, financial and consumer writers, videographers and photographers in the country. We have built relationships with these quality people over many years and can help you create, share your story and achieve business outcomes. We are your content marketing place.

Owned Media

While there has been an explosion of individual creators of content (video, opinion, infographics, and social media) who is it that can help your company curate and develop your brand story and ensure a steady stream of relevant and useful content that engages and helps create desired action among your raving fans and consumers? How often are you then able to syndicate the content you own to established media outlets and bloggers? Do you also want to manage all these individual areas? Our experts will help you develop and get your content marketing plan off the ground and sustainable.

At Source: Ros Ben-Moshe – on the theory and practice of laughter as therapy

At Source: Ros Ben-Moshe – on the theory and practice of laughter as therapy

Ros Ben-Moshe is a positivity, resilience, and laughter-as-therapy academic at La Trobe University in Melbourne. She teaches positive psychology, is a researcher, and has authored two books. Things we chat about: - Why we laugh and what happens on a physiological level in our bodies when we do. - Her books ‘The Laughter Effect’ and ‘Laughing at Cancer’, as well as her firsthand experiences. - Ben-Moshe’s research about older people living in aged care facilities and laughter yoga. - The modern collective sense of humour and actionable takeaways for you about laughter.

Stirring The Pot: Top tips to push steel bridge design boundaries!

Stirring The Pot: Top tips to push steel bridge design boundaries!

In this episode of Stirring the Pot we’re talking with Phil Gaby. Phil is Project Director at Holmes ANZ and a civil structures designer, with expertise in bridges, wharves and water retaining structures. Specialising in design and constructing projects and alternative designs where value engineering is needed to bring projects back on track, Phil’s passion is delivering efficient, elegant, quick and easy-to-construct affordable structures with the lowest practical environmental footprint.

Content is King!

Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content to help catalyse positive commercial actions among your core target audience?

The Content Place, a division of Alexander PR, is your expert in content strategy and marketing. What separates us from other content creators is our ability to achieve business outcomes through content strategies and creation. Combine this with the public relations expertise of Alexander PR and The Content Place is your secret weapon for success.

Our content strategists work with you and your team to develop your content strategy, help you implement a monthly and annual plan, and measure your results along the way. Whatever mix is relevant to your business - be it owned media, sponsored media or earned media - our team will assist you to create positive change with an effective content marketing strategy.

The Content Place (through Alexander PR) is an official partner of HubSpot. Our team can assist you with all your digital marketing requirements, from top-of-the-funnel to bottom-of-the-funnel inbound marketing and sales strategies.

Earned Media

Opinion Pieces • Media Releases • Photos • Video • Digital • Newspapers • Radio • TV • Blogger Content • Community

Owned Media

Photos • Presentations • Research • Microsites • Illustrations • Video • Case Studies • Social Media • Infographics • Web Copy / Articles • Blogs

Sponsored Media

Native Advertising • SEM • Advertorial