
Earned Media
The ongoing reshuffle among major media companies gives specialist content marketing curator, The Content Place, a separate division of Alexander PR, access to the best business, tech, financial and consumer writers, videographers and photographers in the country. We have built relationships with these quality people over many years and can help you create, share your story and achieve business outcomes. We are your content marketing place.

Commemorating ANZAC Day in a different way
ANZAC Day is different this year, but that won't stop Kiwis commemorating in their own ways.

ANZAC Day: Residents of Auckland retirement village share memories of wartime
There won't be the usual dawn services to commemorate ANZAC Day on Saturday, so many Kiwis are commemorating the day in their way.

The 21-year-old entrepreneur taking on the world
Ben Towers is working with the Ministry of Social Development NZ and Auckland Business Chamber to help employers be youth ready, and get young people into work.
Owned Media
While there has been an explosion of individual creators of content (video, opinion, infographics, and social media) who is it that can help your company curate and develop your brand story and ensure a steady stream of relevant and useful content that engages and helps create desired action among your raving fans and consumers? How often are you then able to syndicate the content you own to established media outlets and bloggers? Do you also want to manage all these individual areas? Our experts will help you develop and get your content marketing plan off the ground and sustainable.

Sir Richard Taylor shares his support for RSA and Poppy Day Appeal
This year the RSA National have had to postpone this year’s Poppy Day Appeal and cancel Anzac Day services because of the lockdown. But, Perpetual Guardian and Givealittle have stepped in to help them raise vital funds for our service people, young and older, active and retired.

Mike McRoberts shares his support for RSA and Poppy Day Appeal
This year the RSA National have had to postpone this year’s Poppy Day Appeal and cancel Anzac Day services because of the lockdown. But, Perpetual Guardian and Givealittle have stepped in to help them raise vital funds for our service people, young and older, active and retired.

Settlers Retirement Village
The Content Place worked with Settlers Retirement Village to create rich owned content ahead of the 2020 ANZAC Day. Watch their personal stories here to find out why ANZAC Day is so special for them.
Sponsored Media
Additionally, The Content Place recruits the services of leading experts in social media, web conversion, SEO and SEM, online PR and traditional and native advertising. These skills are brought to bear in the service of clients who need specialist relevant content produced for a range of 'owned' media and delivered in ways that will enhance their brands and the reputations of individual business leaders. Ask our team how we can help your content marketing programme.

Active Downtime: Getting Match-Fit For Business
In this article for his bi-monthly coach column for M2, Andrew Barnes writes of how his love for sailing has also benefitted the business side of his life.

Blue skies ahead: the 2016 fiduciary services forecast
Perpetual Guardians Personal Client Services Director John McFetridge explains what 2016 promises for fiduciary services in Asset Magazine.

Family comes first
Naomi Ballantyne tells of the benefits to running a family oriented business.
Content is King!
Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content to help catalyse positive commercial actions among your core target audience?
Our content strategists work with you and your team to develop your content strategy, help you implement a monthly and annual plan, and measure your results along the way. Whatever mix is relevant to your business - be it owned media, sponsored media or earned media - our team will assist you to create positive change with an effective content marketing strategy.
The Content Place (through Alexander PR) is an official partner of HubSpot. Our team can assist you with all your digital marketing requirements, from top-of-the-funnel to bottom-of-the-funnel inbound marketing and sales strategies.
Earned Media
Opinion Pieces • Media Releases • Photos • Video • Digital • Newspapers • Radio • TV • Blogger Content • Community
Owned Media
Photos • Presentations • Research • Microsites • Illustrations • Video • Case Studies • Social Media • Infographics • Web Copy / Articles • Blogs
Sponsored Media
Native Advertising • SEM • Advertorial