How do you tell your story?
Social media, podcasts, opinion pieces, infographics - always make sure to match your content marketing activities to your audience and brand story.
So much content to create and so little time!
How much of your content marketing actually helps you to achieve your business objectives, is engaging, unique and relevant?
Content is King!
Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content that also helps create positive commercial actions among your core target audience?
While there has been an explosion of individual creators of content (video, opinion, infographics, and social media) who is it that can help your company curate and develop your brand story and ensure a steady stream of relevant and useful content that engages and helps create desired action among your raving fans and consumers? How often are you then able to syndicate the content you own to established media outlets and bloggers? Do you also want to manage all these individual areas? Our experts will help you develop and get your content marketing plan off the ground and sustainable.
VR becomes critical tool for tackling NZ skill shortages
The Ministry of Social Development is putting its weight behind Joy Business Academy (JBA) to boost virtual reality use in industry training – particularly in construction.
Amazon Alexa can now teach English and te reo Māori
Amazon Alexa can now help teach English and te reo Māori, thanks to a new voice-activated Alexa skill.
Botany Town Centre unveils the first and largest stage of their $78 million development
On Thursday 2 May 2019 Botany Town Centre unveiled the first and largest stage of their $78 million development, the Pavilions Extension.
The ongoing reshuffle among major media companies gives specialist content marketing curator, The Content Place, a separate division of Alexander PR, access to the best business, tech, financial and consumer writers, videographers and photographers in the country. We have built relationships with these quality people over many years and can help you create, share your story and achieve business outcomes. We are your content marketing place.
VR gets real with trades training
JBA founder and CEO James Coddington says the construction sector is currently 55,000 people short - and he saw virtual reality (VR) as the key to accelerating recruitment and training in a bid to plug the gap.
Sudima Hotels’ passionate Founder and CEO, Sudesh spoke to New Zealand Herald Focus about how he has already made some positive environmental changes within his business, including its goal to be single-use plastic free by 2020, and being the first hotel chain in NZ to be carboNZero certified.
Bayfair Shopping Centre
We were down at the first phase opening of Bayfair Shopping Centre’s $115 million development. AMP Capital’s divisional development manager David Cosgrove said the genesis for the project began 15 years ago. “Bayfair is without a doubt the best shopping experience in Tauranga and today it just got better.”
Additionally, The Content Place recruits the services of leading experts in social media, web conversion, SEO and SEM, online PR and traditional and native advertising. These skills are brought to bear in the service of clients who need specialist relevant content produced for a range of 'owned' media and delivered in ways that will enhance their brands and the reputations of individual business leaders. Ask our team how we can help your content marketing programme.
Active Downtime: Getting Match-Fit For Business
In this article for his bi-monthly coach column for M2, Andrew Barnes writes of how his love for sailing has also benefitted the business side of his life.
Blue skies ahead: the 2016 fiduciary services forecast
Perpetual Guardians Personal Client Services Director John McFetridge explains what 2016 promises for fiduciary services in Asset Magazine.
Family comes first
Naomi Ballantyne tells of the benefits to running a family oriented business.
Content is King!
Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content to help catalyse positive commercial actions among your core target audience?
Our content strategists work with you and your team to develop your content strategy, help you implement a monthly and annual plan, and measure your results along the way. Whatever mix is relevant to your business - be it owned media, sponsored media or earned media - our team will assist you to create positive change with an effective content marketing strategy.
The Content Place (through Alexander PR) is an official partner of HubSpot. Our team can assist you with all your digital marketing requirements, from top-of-the-funnel to bottom-of-the-funnel inbound marketing and sales strategies.
Photos • Presentations • Research • Microsites • Illustrations • Video • Case Studies • Social Media • Infographics • Web Copy / Articles • Blogs
Opinion Pieces • Media Releases • Photos • Video • Digital • Newspapers • Radio • TV • Blogger Content • Community
Native Advertising • SEM • Advertorial