Jade works across numerous Alexander PR client accounts, leading the communications strategies for retail, business and environmentally focused clients and maintaining a special interest in not-for- profit organisations. Jade is particularly involved in research, media strategy and campaign design and implementation, and enjoys using her media relations skills and finding unique angles to help clients succeed in media and realise their corporate social potential.
Jade joined Alexander PR as a Bachelor of Science graduate, majoring in environmental sustainability and animal sciences. As a lifelong champion of animal welfare, Jade has networks within government agencies and NGOs; she is a prominent lobbyist, having conceived and led a rally that amassed more than 1,000 supporters of welfare issues; and she parlays her specialty in sustainability and consumer PR into real-world, commercially valuable results for clients. She is a digital media native, having published her first article at age 10 and since become an experienced commentator on TV and radio.