Case Studies

SUSTAINABILITY: Grass Is Greener With Pacific Rubber

15th October 2012

Campaign Overview

Andrew Christie and engineers Stuart Monteith and Owen Young of Pacific Rubber spoke with Nadine Chalmers-Ross from Breakfast on 2 October about the innovative and sustainable process for recycling used tyres.

Pacific Rubber sources old tyres from across the North Island and strips and shreds them in the Takanini-based Auckland factory to be used as a rubber crumb and buffing product.

The rubber crumbs are used in playgrounds and with synthetic grass in playing fields, making the field available for use year-round. St Peter’s College in Auckland has a Pacific Rubber turf in place, created with 80,000 used tyres that would have otherwise been sent to landfill.

Pacific Rubber sees great future potential for their product and is excited about the possibility of improving New Zealand’s transport with rubberised roads.

Results

Pacific Rubber’s Breakfast interview was one of the more notable results of the campaign. To watch the full clip select the link below:

http://tvnz.co.nz/breakfast-news/growing-business-pacific-rubber-video-5123304

Pacific Rubber also featured on the front page of the Business Section of the New Zealand Herald in August in ‘Rise in synthetic pitches boost local firm