When LynnMall was gearing up to launch its The Brickworks dining precinct, it wanted maximum exposure, excitement and anticipation – and not just for launch day. Not only was The Brickworks bringing high quality restaurant dining to LynnMall, but just two weeks later Reading Cinema would also open at the centre providing the first movie theatre in the region in 14 years, and an ideal dining/entertainment combination.
New Zealand’s oldest American-style shopping centre, LynnMall wanted high interest from the start, and not just from locals. The mall wanted to extend beyond its ‘West Auckland roots’ and become a destination for customers from further afield who wanted to enjoy The Brickworks’ eateries, and entertainment along with shopping.
More than that, LynnMall wanted its eateries to be considered alongside Auckland’s premier ‘foodie’ destinations, such as Ponsonby Central.
Alexander PR was engaged to drive exposure for the $39 million expansion and deliver wide awareness, big opening day crowds and ongoing patronage.
Read the case study about how we helped LynnMall here.