Case Studies

RETAIL: Botany Town Centre’s adoption drive for death row dogs

26th May 2016

Managed by AMP Capital Shopping Centres and situated approximately 19km southeast of Auckland, Botany Town Centre is one of New Zealand’s largest retail developments, with over 176 specialty stores and a unique garden setting. In addition to its retail offering, Botany Town Centre is a community hub for other services including the Botany Library, a centre-based community garden and a variety of education, childcare, medical and health providers.

Alexander PR’s brief was to further enhance the centre’s reputation in the community by attracting regular customers and new visitors in support of a worthy cause. Holding a dog adoption drive at the centre brought together people and pups and created a positive, accessible environment in which locals could safely interact with dogs rescued from an overrun South Auckland pound. The innovative, fun campaign positioned the centre as the heart of community interaction through an exciting weekend activity for families to enjoy.

Alexander PR collaborated with dog rescue organisation DC Rescue and Botany Town Centre to connect impounded dogs in need of homes with potential new families. Alexander PR brought in dog-training agency Citizen Canine to educate the crowd about appropriate dog behaviour, interaction, and general safety. Professional dog photographer Kelly Wolfe and treat company One Podgy Dog were also present on the day.

See our case study for more details on the day. 

Botany Town Centre Dog Adoption Case Study