Building on a successful #LOVEYERGUTS campaign in 2018, in January 2019 Alexander PR was briefed by Gut Cancer Foundation executive officer Ruth Davy to help form a media strategy and leverage key periods in the Gut Cancer Foundation’s awareness campaign with media, corporate sponsorships and social media. This campaign offered the Foundation an opportunity to raise awareness around gut cancers and generate donations to fund vital clinical research and improve the outcomes for gut cancer patients.
For phase one, Alexander PR created a series of video resources based on interviews with key gut cancer representatives and Ruth Davy. For this video series, Alexander PR wanted a diverse range of talent where the audience could get a glimpse of not only a survivor’s point of view but also someone who had been active in the community and seen first-hand the power of this campaign.
Read our full case study here for more details on our phased approach.