Case Studies


25th May 2020

25th April notes an important day for Australians and New Zealanders.

It is the day the two countries remember all those who served and died in all wars, conflicts and peace-making operations; commemorating our heroes.

A Covid-19 nationwide lockdown, however, necessitated the cancellation of the 2020 Anzac Day services and postponement of the Poppy Day appeal, the major annual fundraising opportunity for the Royal New Zealand Returned and Services’ Association (RSA).

As the country’s leading philanthropic entity, Perpetual Guardian (Alexander PR’s client) stepped in to utilise its expertise to help plug the funding gap for the RSA.

Read the full case study here. 

The 2020 Let's Not Forget campaign