Case Studies

Alexander PR supported XLam with a number of key projects to build awareness, talkability of legislation and use of ‘untreated wood in construction’ and thought leadership. APR’s priority was to communicate the vision of XLam, sharing its success stories to help scale the business.

Activities ranged from the launch of XLam’s $30 million manufacturing facility in Australia to creating a multi-purpose video series for specifiers, architects, builders and end users and communicating its partnership with the Ministry of Social Development.

See the below case study for the results.