Alexander PR was briefed by Joy Business Academy (JBA) founder James Coddington to help launch and manage its Construction Tycoon game and to highlight to the public the importance of the Tycoon series.
The Tycoon series is aimed at future businesspeople and construction workers by giving them a taste of what it’s like to build their own company. The series has the backing of several business partners including Microsoft, Xero, Ministry of Social Development (MSD), Fletcher Building, BDO and BCITO. By playing the game, SMEs and large businesses in New Zealand become more informed about how they can better work with these game partners, and individuals can learn key hard skills for a career in a major sector.
Read the full case study here.