Case Studies

EDUCATION: changing perceptions - Cambridge Assessment International Education

25th May 2020

In 2018 Alexander PR was briefed by Cambridge Assessment International Education to help develop and implement a PR and communications strategy for New Zealand.

The main objective was to build awareness of Cambridge International’s new brand and identity and help change the perception of it being an ‘examinations provider’ to a ‘global education organisation.’

To date, the communication focus has been to highlight the benefits of a Cambridge International education and showcase deeper and broader learning, critical thinking and skill development of students. 

For the past couple years, Alexander PR has used strategic communication to support annual Cambridge International events and activities to help amplify its brand.

Read the full case study here.