Cream Ltd is an innovative software initiative, an online trading platform for buyers and sellers in the dairy industry. The ground breaking e-commerce technology is designed to break down complex processes and facilitate interaction between users from all ends of the globe, allowing them to communicate with ease in a digital environment that can be moulded to fit their specific needs.
In working with Cream Ltd, Alexander PR’s brief was to create talk-ability, lower the perceived risk associated with change, and see the company benefit from the power of third-party endorsement through media. APR’s priority was to communicate the vision of Cream Ltd’s founders, sharing their success stories to attract a larger global audience.
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