Blog

New Zealand-headquartered Alexander PR (APR) has been named Best Agency to Work For (Micro), APAC for the third consecutive year. The award is just one of 15 global awards in the last five years for the agency, which also won the Public Affairs category, for its work on ‘Helping Ukraine from New Zealand - Anastasiya Gutorova with Alexander PR’ at the 2023 SABRE Asia-Pacific Awards, presented to APR’s team at the SABRE Awards ceremony in Singapore on 27 September 2023. APR was also a finalist in the Geographic – Australia/New Zealand category for the same campaign.

Alexander PR takes the top honours as its employee culture continues to drive growth. Commenting on why the agency achieved the ‘best agency to work for’ hat trick, the judges said, “Alexander PR wins Best Agency to Work For honours for the third consecutive year in this category, underpinned by an empathetic staff culture that is reflected not only in the long tenures of its 11 staffers, but in the many opportunities it provides for their growth. There were uniformly high scores across the board, including such metrics as leadership values, confidence in senior management, an authentic culture, empathetic leadership, and ethics policies.

“‘Open, supportive, and creative’ is how one employee describes the culture, while others note the team is ‘positive, powerful, and inclusive’. Alexander PR's focus on culture includes investing in staffers' personal passions, parental and long leave, and retention initiatives that foster an environment where every staffer feels responsible for HR. Employees even appear to enjoy the personalised birthday song that the two company owners ‘elaborately’ sing for them over the phone to start their special day off.”

Demonstrating the globally active agency’s commitment to working on projects the team champions, APR threw itself into a pro bono project which caught the SABRE Awards judges’ attention:

• 2023 SABRE Asia-Pacific Awards, Winner
  • Advocacy – Public Affairs
    • Helping Ukraine from New Zealand - Anastasiya Gutorova with Alexander PR
• 2023 SABRE Asia-Pacific Awards, Finalist
  • Geographic – Australia/New Zealand
    • Helping Ukraine from New Zealand - Anastasiya Gutorova with Alexander PR

The 2023 SABRE Awards Asia-Pacific shortlist was selected from more than 1,200 entries recognising superior achievement in branding, reputation and engagement. This year’s campaigns were evaluated by a jury of more than 60 industry leaders.

Alexander PR has been recognized for quality work with impact over the last several years. This year’s recognition follows APR’s wins with clients including Kiwi Wealth, CoreLogic, and 4 Day Week Global at the 2022 SABRE Awards.

For Alexander PR co-founder Kate Alexander, the recognition of the 2023 SABRE Awards Asia-Pacific for the team’s culture and work is representative of the business’ values. “We started Alexander PR almost 20 years ago with the intention of doing things differently in our industry. Many of our founding clients and team members remain with us all these years later, and I believe that plays a key role in what continues to make our team and work stand out.

“We have been up against some big, international agencies each year – but it’s our relentless pursuit of results, our problem-solving mindset, and our care for each other that is proving the winning formula. I am immensely proud of our team and grateful to our clients for trusting us to support them.”

Co-founder Dwayne Alexander says, “Getting a phone call that says ‘We need your special brand of assistance’ is what gets us up in the morning. Creating results and shifting conversations through evidence-based communications is in our DNA. For our team, their well-being is paramount, as handling a crisis situation requires a special kind of resilience when you do it day in and day out. This is the third consecutive year we have been judged ‘Best Place to Work’ in APAC which plays to our philosophy – we take great care of our team, and our team takes great care of our clients.”

Ends

About Alexander PR

Alexander PR and The Content Place assist boards, CEOs, business owners and marketing decision makers with reputation, strategy, content and commercial opportunities. We are a New Zealand-based, full-service public relations agency with global reach, specialising in reputation management.

Having established a record of high performance and market-leading results on a global landscape, Alexander PR combines traditional public relations expertise with forward-thinking digital marketing and content creation strategy to help clients achieve their bottom-line objectives. We specialise in building media relationships and achieving results in earned, owned and sponsored media to enhance our clients’ reputations.

With a sound understanding of what makes a business tick, the team at Alexander PR brings its specialist knowledge and profile-building experience to the partnership to achieve real, measurable outcomes for clients. Whether it is quality media coverage, brand positioning or ad-hoc crisis communication you need, the team has the know-how and expertise required. For more information on the services we offer, refer to our services page.

In 2022 Alexander PR became the 53rd member of the Public Relations Global Network (PRGN). Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 62 locations PRGN is one of the world’s largest international public relations networks.

The Alexander PR team provides comprehensive 24/7 crisis and issues management services and expertise. Our professionalism, relationships with media and industry experts, confidential support, and years of experience in crisis management across all sectors are the tools we use to protect clients, their reputations, and their businesses. Learn more at our dedicated issues and crisis website https://companycrisis.co.nz/